Saturday, November 8, 2008

VIDEO: Kanye West "Heartless"

High quality animated video, directed by Kanye & Hype Williams (of course). When I watched this for the first time, I said to myself, "Damn. This cartoon doesn't just look like 'Ye, but moves EXACTLY like that dude too. Hmm. How they do dat?" Essentially it IS Kanye. Hype Williams uses a method called Rotoscoping: It’s an animation technique in which illustrators trace over live-action film movement and turn it into animation. Originally, before technology advanced, pre-recorded films were projected onto frosted glass panels and re-drawn by an animator, but now it’s all computers. So, the video looks a little choppy, and that's because they took pieces of other videos, but this technique allows the animators to emulate his mannerisms down to the T. And the whole video was inspired by the movie American Pop.

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