Sunday, March 29, 2009

ALIFE - Public Outrage

Established in 1999, ALIFE has become one of the most directional and influential brands to have emerged from NYC. Alife has gone from a small retail space on Orchard Street to a genre-defining and coveted brand with projects spanning across the board, including: creative direction of Mass Appeal Magazine, art installations at the Dietch Projects, and the Levi's and Alife Retail Installation.
ALIFE’s latest collection of footwear just dropped. It features three designs over two models. Some nice bright colors are utilized throughout with some strong branding. The Public Outrage is a low-top deck shoe with a tumbled leather upper. A big ass ALIFE logo (as usual) is plastered over the heel. Now cop-able at select ALIFE dealers. I'd suggest hitting up your local Barney's.

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